Privilege Underwriters Reciprocal Exchange

A client called me yesterday asking about home insurance in Florida. His agent has suggested Privilege Underwriters Reciprocal Exchange, PURE for short.

I had not heard of the company. Initially I thought it was a FL pooling arrangement due to insurers backing off the FL market.

No, it is a true reciprocal exchange. I reviewed the website and what I found was very interesting. They specialize in high valued homes and are apparently very selective.

I was not impressed by their financial statement. However AM Best gave them an A-. More eye opening is the Weiss/TheStreet rating of B-. Weiss is not an easy rater.

This strikes me as a very entrepreneurial company formed to fill a real market need. I wish them well.

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