Despite the highly attractive fixed deposit rates offered till recently or the prices of gold and real estate, life insurance continues to be the preferred option for investment among Indians.According to the annual Nielsen Life 2008 survey, life insurance has the highest penetration level, followed by bank FDs, gold and property. Clearly, the current turmoil has made it tough for equity markets to compete.
Life insurance also tops the list of future investments, with 30% respondents agreeing to consider it. “In the wake of the global financial meltdown, most investors are looking at options which help them safeguard capital. Life insurance is seen as one such avenue,” says Kalyan Karmakar, associate director, consumer research, Nielsen.
As per the survey, the key triggers for buying life insurance are family protection in case of untimely death, retirement corpus and securing a child's future. Interestingly, tax exemption as a trigger to purchase insurance has dropped significantly, compared with 2004.
No comments:
Post a Comment