Rural dwellers downplay importance of life insurance

A specialist insurance company has warned that majority of people in the countryside do not consider life insurance a top priority for them.

Following a recent poll the firm revealed that about 44 per cent of rural dwellers consider life cover less important, and that just one-in-ten see life cover as important for protecting their family and dependents.

While a fifth of people overspend each month, only one quarter of them are saving for their long-term future, said the insurance firm.

An expert with the firm commented that the figures were quite disturbing, adding that people in the countryside might think that the wider rural community, due to close links with family and friends, would provide alternative support in event of the demise of their breadwinner.

The expert dismissed such assumption as a ‘risky strategy’ even as she stressed the importance of life insurance.

The credit crunch and rising cost of living have put much pressure on people’s budgets and ability to save. Many end up resorting to credit to survive.

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